POSITION DESCRIPTION
Job Title: Brand Strategy & Marketing Intern
Department: Home Office | Marketing & Communications
Classification: Grade 1
FLSA Status
Part-Time | 20 hours per week
POSITION SUMMARY (Basic purpose or primary function of job)
The Brand Strategy & Marketing Intern supports the Arthritis Foundation’s brand development and strategic marketing initiatives across a variety of channels and programs. They will work closely with Marketing & Communications colleagues to strengthen the Arthritis Foundation’s brand presence as we boldly pursue a cure for America’s #1 cause of disability and champion the fight to conquer arthritis with life-changing science, resources, advocacy and community connections.
The Brand Strategy & Marketing Intern will bring curiosity, strategic thinking, creativity, and a desire to learn to this role. We’re looking for passionate, analytical, proactive individuals who enjoy problem-solving, understanding audiences, and shaping clear brand stories. Openness to collaboration and constructive feedback is essential.
JOB RESPONSIBILITIES (Principal responsibilities or job duties)
- Assist in developing brand strategy documents, including positioning frameworks, messaging guides, audience personas, value propositions, and campaign recaps.
- Support the development of integrated marketing and campaign briefs that outline objectives and recommended strategies
- Conduct research on brand, audience, competitive landscape, and category trends to help inform strategic recommendations.
- Collaborate with team members to ensure brand consistency across marketing materials, digital experiences, events, and partner communications.
- Help analyze campaign performance metrics to identify insights and opportunities.
- Participate in brainstorms and help evaluate ideas based on brand alignment and audience relevance.
- Support the Content, Creative & Brand Strategy team with project coordination and planning tasks as needed.
- Assist in gathering and organizing qualitative audience insights and stories that support brand narrative development and audience understanding (“storybank mining”).
REQUIRED EXPERIENCE & EDUCATION
The internship is open to current students enrolled in a 4-year university pursuing a degree or post-graduate degree in one of the following disciplines: Marketing, Digital Marketing, Communications, Social Media, or Media Relations.
Additional Qualifications
- Must be currently enrolled in university either part or full time. Preferred degree of study in marketing, advertising, brand strategy, communications, business, consumer behavior, or a closely related field
- Strong analytical, written and verbal communication, critical thinking, and problem-solving skills
- Basic understanding of marketing principles, brand strategy and consumer insights
- Excellent time management and organizational skills
- Interest in branding, audience research, and understanding how non-profit organizations shape perception and experiences.
- Experience with
- Presentation software tools (PowerPoint, Keynote, Canva, Google Slides)
- Adobe Acrobat
- Microsoft Office Suite (365)
- Working knowledge of
- Project Management Systems (Hive, Monday, Asana)
- Creative self-starter with ability to work independently or as part of a team
- Strong communication and organizational skills