See how combining data and psychology helps companies to make decisions and encourage specific behaviour from consumers.
Welcome to the Behavioural Economics Virtual Job Simulation! We are so excited to have you here!
Here at Standard Bank, we’re passionate about driving sustainable, inclusive growth across Africa. The kind of growth that will make a positive and lasting impact on all our lives. We put Africa’s dreams, our clients’ dreams, and our people’s dreams at the heart of everything we do.
During this programme, you will get the opportunity to step into the shoes of a Standard Bank team member and complete tasks that replicate the work that our behavioural economics team does every day. You’ll learn how these professionals combine data and psychology to help companies make decisions and to encourage specific behaviour from consumers. You’ll also learn about statistical analysis, critical thinking, identifying biases, how to communicate effectively and how to use key behavioural economics frameworks, such as EAST.
We hope this programme provides a great resource for you to upskill and strengthen your resume as you explore career options and a potential career at Standard Bank!
All tasks, materials, companies, and people featured in this programme are simulated and entirely fictional. Any resemblance to real persons (either living or dead) or other real-life entities is purely coincidental.
This program is self-paced. It takes approximately 3-4 hours to complete.
Skills Learned:
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Intro & Scenario
Background context and your project team -
Understanding behavioural economics
Conduct research to understand your role- Reading Comprehension
- Identifying Biases
- Consumer Behaviour
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The EAST framework
Apply behavioural economics concepts with your team- EAST Framework
- Communications
- Problem Solving
- Presentation
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Statistical significance
Incorporating statistics into your work as a behavioural economist- Data Analysis
- Statistics
- Excel
- P-Values
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Making recommendations
Help your team succeed- Communication
- Strategic Thinking
- Decision-Making
- Presentation
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Finish Line
